PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED.
COMMON LINKS INCLUDE:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
[[INCLUDE IF LOCATED IN OR IF STORE HAS CUSTOMERS IN EUROPE]]
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below:
The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profit organization led by leading advertising and marketing trade associations.
Learn about Interest-Based Advertising ("IBA"): Find out more about interest-based advertising and how it helps provide you with more relevant advertising on the websites you visit or applications you use. You'll learn how IBA supports the free content, products and services you use online, and what choices are provided to you through the DAA Program.
Exercise Your Choice: Visit the DAA’s Consumer Choice page, which allows users to conveniently opt out from Choice Page participating companies’ collection of Web viewing data over time and across unaffiliated sites for IBA and other applicable uses under the Principles.
Report a Complaint: If you believe that you have witnessed a practice or ad may violate the Principles, you can report the incident to either BBB National Programs (BBBNP) or the Data Marketing Analytics (DMA) division of the Association of National Advertisers. Complaints may be filed by consumers, business entities or other stakeholders.
For Interested Companies
Learn about the DAA Program: You can find out more about the DAA Principles, and our participating Associations. To learn how your company can implement the Principles, please review the Implementation Resources.
Register to USE the DAA Icon: Companies participating in Program may use the DAA Icon as a means for providing enhanced notice of interest-based advertising practices. If you would like to register to use the icon, please click here. here. To separately register your company participate in the DAA’s AppChoices tool, please click here.
Report a Complaint: If you believe that you have witnessed a practice or ad that may violate the Principles, you can report the incident to incident to either BBB National Programs (BBBNP) or the Data Marketing Analytics (DMA) division of the Association of National Advertisers. Complaints may be filed by consumers, business entities or other stakeholders.
For Companies Engaged in Online Behavioral Advertising
To enhance the transparency of interest-based advertising, the DAA encourages companies qualifying as third parties under the Principles to:
- Inform consumers about their data practices through clear, meaningful and prominent notices.
- Display the DAA Icon so Icon so that consumers find out about interest-based advertising, learn about the data practices associated with advertisements they receive, and opt-out if they choose.
- Register to receive information about how to be listed on the Consumer Choice Page, where consumers will be able to easily opt out from data collection by participating companies for applicable practices